From a Nascent Idea to a Thriving Business
Situation Overview
The client was a budding entrepreneur preparing to launch a portfolio of services in the highly competitive hospitality industry in Abuja. The challenge was that the client had no prior experience in crafting and commercialising a feasible and acceptable business idea
The goal was to ensure successful new product innovation and commercialisation by facilitating
- The discovery of profitable innovation opportunities in the Abuja hospitality sectors,
- Development and testing of the best value proposition(s) for the target hospitality segment
- Modelling and implementation of lean and strategic business and operating model
We provided training, advisory, and some hand’s on services through
- The Start-up 101 session and Design thinking workshop
- Market research support
- Agile project management support
The client’s generic wish to launch a new business was transformed into concrete ideas to leverage real opportunities, then into a validated value proposition, and finally into a thriving business with very positive initial traction and returns
From a Struggling Professional Services Firm to a Max Performer
Situation Overview
The client was the MD of a medium-sized professional services firm that had been around for over a decade. The client was facing several constraints to its operational maturity enhancement as reflected in its unsatisfactory team productivity and process inefficiency.
The goal was to help bridge the firm’s performance gap by improving
- Business and operational model
- Strategic and operational capability
- Productivity and positioning
We provided training, advisory, and some hand’s on services through
- Capability and Performance Maturity Assessment to document the current (As-Is) Operating Model, and recommendation of a new (To-Be) Operating Model.
- Performance-Hack Workshop to map out the strategic roadmap for achieving the new (To-Be) Operating Model
- Strategy Implementation Support including business process simplification and development of important organisational process assets (OPAs), the establishment of a comprehensive business insight management system; recruitment, placement and training of staff for dedicated roles; and provision of supportive supervision
The client’s team productivity improved significantly within the first three months. After the first year, the results were also reflected in the customer and finance indicators
From a Tech Industry New Comer to a Strong Market Heavy-Weight
Situation Overview
The client was the CEO of a new fin-tech company firm. Having developed and launched a very promising app in the first year, the client was struggling to scale due to minimal marketing and sales experience in the start-up team.
The goal was to improve the marketing funnel, and ultimately, impact on traction and revenue by facilitating
- Developing the strategy to leverage the growth potential
- Optimisation of the marketing funnel (i.e. the customer development process)
- Gaining traction, and improving sales and profitability
We provided training, advisory, and some hand’s on services through
- Growth SWOT Assessment to determine the potential for growth with from the internal and external situation
- Growth-Hack Workshop to map out the strategic roadmap for achieving the new customer development
- Strategy Implementation Support including the development/review of organisational process assets (OPAs); recruitment, placement, and training of staff for dedicated customer development roles; provision of supportive supervision
Within six months of implementation the new strategy, there were increases from 15,000 (for the first year) to 45,000 new leads; from 2,034 to over 12,000 trial subscriptions, from 293 to 2,506 paid subscriptions; and from N5,860,000 per annum to N50,120,000 per annum