Outvie (pronounced as out-vi) is an old English word synonymous with outcompeting. Since 2015, Outvie360 has helped a growing number of businesses to start, strengthen, and scale outstandingly through advisory, training, and hands-on business development support.

In Nigerian and in other emerging economies, entrepreneurs are increasingly facing intense forces that limit the chances of launching their start-ups successfully. Existing businesses are finding it harder to survive and grow. Today’s rapid globalization, economic turbulence, disruptive technology, and fierce competition are making it harder to succeed with traditional approaches to starting and growing businesses that are globally competitive.

The result in such a context is that most good ideas never even start up, while most new start-ups fail within the first few years. As for the survivors, a majority are barely hanging on. This limits job creation, income generation, and ultimately the hope for the nation’s socioeconomic development.